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Values-driven retail is changing the way consumers

Values-driven retail is changing the way consumers are shopping and spending their money. A @shopkick survey has revealed that 68% of consumers say the pandemic has made them more conscious customers, and 39% are actively searching for brands that specifically align with their values. This had led many brands to work towards providing a purposeful platform for consumers to shop on. @ocadouk has introduced a virtual aisle dedicated to only B-Corp certified brands, while the grocery platform @hivebrandsofficial is only connecting shoppers with sustainable and cause-led brands that match their chosen values. #KekoGroup #KeepVerging #sustainableliving

Extraordinary, captivating and shoppable. Three wo

More brands than ever are supporting #pridemonth t

More brands than ever are supporting #pridemonth this year, with many finding new and creative ways to do so. And, for the first time, a range of luxury brands are collaborating with queer artists, models and charities to create limited drops and collections where proceeds go towards supporting LGBTQ+ foundations. A percentage of @balenciaga and @calvinklein’s sales are being donated to the @trevorproject, which focuses on suicide prevention within LGBTQI+ youth, while @ralphlauren and @coach are donating proceeds to The Stonewall Community Foundation and several other LGBTQ+ charities. #KekoGroup #KeepVerging #pride🌈

Reality deprived consumers have sparked an eagerne

Reality deprived consumers have sparked an eagerness for extreme and pioneering innovation during the pandemic. The fashion and gaming worlds have proudly led this, through their recent closely related commissions. @gucci’s first successful venture into this world was their virtual sneakers, however their latest event went above and beyond in the form of a virtual garden for @roblox users to attend in May 2021. Encouraging creativity and individuality, visitors were provided with a blank canvas mannequin that retains fragments of the rooms they enter to create a one-of-a-kind figurine. @Balenciaga have also followed this trajectory with their runways being replaced by a virtual post-apocalyptic world to showcase their newest designs. #KekoGroup #KeepVerging #Roblox

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