Bentley Mulliner

The Beauty of Bespoke

A Marketing and PR campaign to build awareness of Mulliner – Bentley’s personal commissioning division – in the Asia Pacific region.

The video editorial features Mulliner from a lifestyle perspective which Bentley’s target audience can closely relate to. It showcases how Mulliner plays an important role in each of the customers’ extraordinary story; from idea creation to material sourcing to meticulous handcrafting skills put behind each Bentley car. The video also serves as an inspiration to the target audience on the possibilities of commissioning a bespoke Bentley.